Sarbacane has been Positive User since May 2026
You are looking for a name that is no longer in use.
After twenty-five years, the Lille-based brand was renamed in late May 2026. Here is what that changes, what it does not, and where to log in.
Type sarbacane.com today and you land on user.com, greeted by « Sarbacane devient Positive User ». This is neither an outage nor a shutdown — it is a change of name, decided after twenty-five years.
What changes, and what does not
Where to log in today
Three addresses, checked on 20 September 2026.
- account.sarbacane.com — the historic login address — it still answered that day
- www.user.com/fr — the new name's website, where sarbacane.com redirects
- app.user.com — the application under the new name
What they are known for
- Twenty-five years of email marketing out of Lille, and one of the few French brands everyone in this trade knew by name.
- A phone number displayed on their site, and a team you can actually reach on it.
- A scope that has become multichannel — email, SMS, WhatsApp, chat, notifications — with AI built into the platform.
A change of name says nothing about the quality of a tool, and this one cuts nobody off. But if you were looking for « Sarbacane » to write a letter and send it to a list, the scope you had in mind is exactly Plumail's.
Point by point
| What we look at | Plumail | Sarbacane / Positive User |
|---|---|---|
| The name you find it under | Plumail, from day one. | Sarbacane until late May 2026, Positive User since. |
| Product scope | Email, and nothing else: subscribers, campaigns, planning, statistics. | Email, SMS, WhatsApp, chat, notifications, wallet, in one interface. |
| Origin and hosting | Interface in English and French. Servers in Europe, GDPR-compliant. | A brand born in Lille, part of a European group. |
| Writing with AI | An assistant that writes the newsletter in a conversation, with web search, and voice settings per workspace. | AI built into the multichannel platform. |
| Talking to someone | Support by email, in English and French. | A phone number on display, and a sales team. |
| Getting started | A handful of screens, a first campaign the same day. | A multichannel platform to get to grips with. |
Checked on 20 September 2026: sarbacane.com redirects to user.com/fr, and account.sarbacane.com answers. The rename, announced in late May 2026, is covered by Blog du Modérateur. No competitor pricing is quoted here: euros change, and a page showing an old price becomes false on its own.
The email tool, without the rest
A list, a letter, a send — with the data in Europe. 3,000 emails a month, no credit card.
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